INFO:
During my final Bachelor project on Digital Concept Development at Erhvervsakademi Aarhus, I worked with Danish fashion brand, Minimum. The main focus was to examine, how the company could evolve their content creation, in order to increase sales. Through in depth research of marketing trends, I came up with the idea of using shopable content. The concept was about making photography and video content, which had links to specific products integrated directly into the format. In that way, the customer journey of purchase was made shorter, which could lead to increase of sales.