MY TIME AT MINIMUM

INTERNSHIP & MATERNITY COVER

YEAR: 2017

CLIENT: Minimum Fashion

TASK: Content creation

ROLE: Graphic designer

INFO:
As part of my studies, I did an internship of six months, at Danish fashion brand, Minimum. This was followed by a maternity cover position, where I had the full graphic responsibility for the brand. During this period, I created appealing stories, SoMe content, E-mail marketing as part of the online marketing strategy. For offline platforms, I created lookbooks, POS material, banners and boards.

The stories were often about interesting people, who matched the brand identity of Minimum.

As the graphic designer, I also had the opportunity to create big scale banners, which were used around the country in different shops.

I also did make graphic production for their annual sales meeting shows. This could be everything from event invitations to merchandise material for the show.

Some of my daily tasks was to create graphic content for Facebook, Instagram and E-mail marketing. My job was to photograph and create the visuals.